Marketing strategy transformation aluminum alloy d

2022-07-22
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In the period of sudden change in the development of aluminum alloy door and window industry, the development ideas of enterprises should also change accordingly. Aluminum alloy door and window manufacturers need to formulate new marketing strategies to meet the needs of the times

nowadays, in addition to the advantages of technology and products, the competition of aluminum alloy door and window manufacturers cannot be ignored. In the period of sudden change in the development of aluminum alloy door and window industry, the development ideas of enterprises should also change accordingly. Aluminum alloy door and window manufacturers need to formulate new marketing strategies to meet the needs of the times. Specifically, the brand marketing strategy choice of aluminum alloy door and window manufacturers can be started from the following aspects:

first, efficacy priority strategy

among the purchase motives of Chinese people, the first is realistic motivation. In the survey of 10000 consumers, it can be seen that the most important factor affecting consumers' purchase of aluminum alloy doors and windows is the efficacy of the product. Recognition of the function determines whether buyers account for 86%, much higher than price, packaging and other factors. If aluminum alloy door and window manufacturers want to succeed in marketing, the first thing is to have a product with good functions

second, the price is suitable for the crowd strategy

the price positioning is also an important factor affecting the marketing success or failure of aluminum alloy door and window manufacturers. For Chinese consumers who are very realistic and honest, the price level directly affects their purchase behavior. For a product, whether the price is stable or not is directly related to the reputation of the product. Generally speaking, after the price is determined, it should not be changed, so the initial pricing is very important

III. brand promotion strategy

there are four links in the consumer purchase decision-making process, namely, need awareness, information collection, brand review, and choice decision. One of the important links is brand review. From the analysis of the mode of consumers' choice of goods, the brand of aluminum alloy door and window products purchased must be the brand they know, and to let consumers know, it is necessary to publicize the brand

after 13 years of steady development, Guangdong Yacai door, window and curtain wall Co., Ltd. has continuously developed new products while paying attention to product quality, so as to continuously improve the brand height

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